Investing in brands with capital and community.
A consumer investment firm partnering the next generation of category-defining brands.
Focus
Wellness · Beauty · Conscious Living
Geography
UK · Europe · United States
Stage
Series Seed+ to Series A+
HQ : London
Wellness
All Things
Dairy brand. Leading dairy’s cultural reinvention with butter, cottage cheese & more.
HQ : New York
Beauty
Flaus
Oral beauty & longevity. A patented electric flosser transforming flossing into a daily ritual.
HQ : London
Wellness
Trip
Functional beverage. Plant-powered drinks and supplements to bring calm to the everyday chaos.
HQ : London
Conscious Living
Demellier
Considered leather goods. Timeless, responsibly made handbags designed for everyday life.
HQ : London
Conscious Living
Frescobol
The art of summering. Resortwear, luxury staples and beach accessories inspired by Rio de Janeiro.
HQ : Amsterdam
Beauty
Gisou
Honey-infused beauty. Bee-powered haircare and skincare from the Mirsalehi Bee Garden.
Past investment
HQ : Paris
Conscious Living
Vestiaire
Pre-loved luxury. The world’s most trusted marketplace for authenticated designer pieces.
Past investment
HQ : London
Beauty
111SKIN
Clinical skincare. Surgically precise product range backed by medical skin science.
Past investment
HQ : London
Beauty
Aurelia
Cellular beauty. Science-backed skincare for inside & out cellular support.
Past investment
HQ : Gothenburg
Conscious Living
Axel Arigato
Contemporary streetwear. Sneakers and apparel with a pared-back style.
Past investment
HQ : New York
Wellness
Little Spoon
Early childhood nutrition platform. Formula, fresh meals & snacks from baby to big kid.
Past investment
HQ : Paris
Wellness
Joone
Transparent family care. Safe diapers and care products for babies and mothers.
Past investment
HQ : Los Angeles
Conscious Living
Carbon38
Performance apparel. Curated collection of functional gym wear and athleisure.
Past investment
HQ : London
Wellness
All Things
Dairy brand. Leading dairy’s cultural reinvention with butter, cottage cheese & more.
HQ : New York
Beauty
Flaus
Oral beauty & longevity. A patented electric flosser transforming flossing into a daily ritual.
HQ : London
Wellness
Trip
Functional beverage. Plant-powered drinks and supplements to bring calm to the everyday chaos.
HQ : London
Conscious Living
Demellier
Considered leather goods. Timeless, responsibly made handbags designed for everyday life.
HQ : London
Conscious Living
Frescobol
The art of summering. Resortwear, luxury staples and beach accessories inspired by Rio de Janeiro.
HQ : Amsterdam
Beauty
Gisou
Honey-infused beauty. Bee-powered haircare and skincare from the Mirsalehi Bee Garden.
Past investment
HQ : Paris
Conscious Living
Vestiaire
Pre-loved luxury. The world’s most trusted marketplace for authenticated designer pieces.
Past investment
HQ : London
Beauty
111SKIN
Clinical skincare. Surgically precise product range backed by medical skin science.
Past investment
HQ : London
Beauty
Aurelia
Cellular beauty. Science-backed skincare for inside & out cellular support.
Past investment
HQ : Gothenburg
Conscious Living
Axel Arigato
Contemporary streetwear. Sneakers and apparel with a pared-back style.
Past investment
HQ : New York
Wellness
Little Spoon
Early childhood nutrition platform. Formula, fresh meals & snacks from baby to big kid.
Past investment
HQ : Paris
Wellness
Joone
Transparent family care. Safe diapers and care products for babies and mothers.
Past investment
HQ : Los Angeles
Conscious Living
Carbon38
Performance apparel. Curated collection of functional gym wear and athleisure.
Past investment
HQ : London
Wellness
All Things
Dairy brand. Leading dairy’s cultural reinvention with butter, cottage cheese & more.
HQ : New York
Beauty
Flaus
Oral beauty & longevity. A patented electric flosser transforming flossing into a daily ritual.
HQ : London
Wellness
Trip
Functional beverage. Plant-powered drinks and supplements to bring calm to the everyday chaos.
HQ : London
Conscious Living
Demellier
Considered leather goods. Timeless, responsibly made handbags designed for everyday life.
HQ : London
Conscious Living
Frescobol
The art of summering. Resortwear, luxury staples and beach accessories inspired by Rio de Janeiro.
HQ : Amsterdam
Beauty
Gisou
Honey-infused beauty. Bee-powered haircare and skincare from the Mirsalehi Bee Garden.
Past investment
HQ : Paris
Conscious Living
Vestiaire
Pre-loved luxury. The world’s most trusted marketplace for authenticated designer pieces.
Past investment
HQ : London
Beauty
111SKIN
Clinical skincare. Surgically precise product range backed by medical skin science.
Past investment
HQ : London
Beauty
Aurelia
Cellular beauty. Science-backed skincare for inside & out cellular support.
Past investment
HQ : Gothenburg
Conscious Living
Axel Arigato
Contemporary streetwear. Sneakers and apparel with a pared-back style.
Past investment
HQ : New York
Wellness
Little Spoon
Early childhood nutrition platform. Formula, fresh meals & snacks from baby to big kid.
Past investment
HQ : Paris
Wellness
Joone
Transparent family care. Safe diapers and care products for babies and mothers.
Past investment
HQ : Los Angeles
Conscious Living
Carbon38
Performance apparel. Curated collection of functional gym wear and athleisure.
Past investment
Behind the scenes · WWD
The Equity Studio leads multi-million-pound investment into All Things, the brand leading dairy's reinvention.
Read in WWD→· News
Select coverage.
WWD
Trip Names Kendall Jenner Global Ambassador.
Announcement · 2026→
WWD
The Estée Lauder Cos. Invests in 111Skin.
Announcement · 2026→
WWD
EQS on beauty capital moving into food and beverage.
Insights · 2026→
HOLA!
Anna Sweeting speaks to ¡HOLA! about how we are reimagining investment at The Equity Studio.
Insights · 2026→
VOGUE BUSINESS
How DeMellier Is Winning Over Luxury’s Value-Conscious Consumer.
Insights · 2026→
WWD
Beauty’s Most Powerful Women Financiers.
Highlights · 2026→
WWD
Rosie Huntington-Whiteley joins The Equity Studio.
Announcement · 2024→
WWD
The Equity Studio invests in cult wellness brand Trip.
Wellness · 2025→
VOGUE BUSINESS
The Equity Studio named among the Vogue Business 100 Innovators.
Highlights · 2025→
WWD
The cultural supercollective just dropped.
The Studio · 2025→
WWD
Awardees of Equity Studio and Makers Mindset Grant.
Grant · 2025→
SHEERLUXE
A top investor shares her best business advice.
Insights · 2024→
WWD
Trip Names Kendall Jenner Global Ambassador.
Announcement · 2026→
WWD
The Estée Lauder Cos. Invests in 111Skin.
Announcement · 2026→
WWD
EQS on beauty capital moving into food and beverage.
Insights · 2026→
HOLA!
Anna Sweeting speaks to ¡HOLA! about how we are reimagining investment at The Equity Studio.
Insights · 2026→
VOGUE BUSINESS
How DeMellier Is Winning Over Luxury’s Value-Conscious Consumer.
Insights · 2026→
WWD
Beauty’s Most Powerful Women Financiers.
Highlights · 2026→
WWD
Rosie Huntington-Whiteley joins The Equity Studio.
Announcement · 2024→
WWD
The Equity Studio invests in cult wellness brand Trip.
Wellness · 2025→
VOGUE BUSINESS
The Equity Studio named among the Vogue Business 100 Innovators.
Highlights · 2025→
WWD
The cultural supercollective just dropped.
The Studio · 2025→
WWD
Awardees of Equity Studio and Makers Mindset Grant.
Grant · 2025→
SHEERLUXE
A top investor shares her best business advice.
Insights · 2024→
· For investors
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